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Johnson & Johnson Turns Brands Purple in Support of Spirit Day

By Johnson & Johnson - 2014-10-15


Johnson & Johnson will turn more than 20 brand logos purple in support of Spirit Day devoted to standing up against bullying and showing love and support for lesbian, gay, bisexual and transgender youth.

"Spirit Day, which will take place this year on October 16, 2014, was started in 2010 by Canadian high school student, Brittany McMillan, as a response to the young LGBT people who had lost their lives to suicide."

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"Johnson & Johnson is a proud advocate for LGBT rights," said Alison Lewis, Chief Marketing Officer, Johnson & Johnson Family of Consumer Companies. "Our commitment to diversity and inclusion is deeply rooted in the values instilled by Our Credo and is exemplified in a number of our companies' programs and activities."

One program in particular, CARE WITH PRIDE™, launched by Johnson & Johnson in 2012 as a corporate-wide anti-bullying and LGBT equality initiative, has supported and raised funds for PFLAG's anti-bullying "Safe Schools" program. This year, The Trevor Project and Family Equality Council were newly added beneficiaries to the program. By the end of 2014, it is projected that CARE WITH PRIDE™ will have raised more than $500K for our LGBT charitable partners since the program's inception in 2012.

Spirit Day, which will take place this year on October 16, 2014, was started in 2010 by Canadian high school student, Brittany McMillan, as a response to the young LGBT people who had lost their lives to suicide. Participants are encouraged to wear the color purple, which symbolizes spirit on the rainbow flag.

Leading up to Spirit Day, several iconic Johnson & Johnson brands, such as NEUTROGENA, CLEAN & CLEAR, ZYRTEC and JOHNSON'S will change their logos to purple throughout their brand website, Facebook and Twitter pages. Special Spirit Day shout outs about ending bullying will also appear within several of the brands' social media sites.

Providing individuals with an opportunity to support the cause through Johnson & Johnson's Donate a Photo app.

In celebration of Spirit Day, Johnson & Johnson is excited to provide individuals with an opportunity to support two great LGBT organizations - PFLAG and The Trevor Project - by simply uploading a photo through Johnson & Johnson's Donate a Photo app.

For every photo shared to The Trevor Project and PFLAG through the app, Johnson & Johnson will donate $1 to help save youths in crisis and help protect children from bullying. Users can donate a photo a day every day, until the donation periods end on November 30, 2014.*

CARE WITH PRIDE - Now in its third year, CARE WITH PRIDE is a multi-faceted campaign to raise awareness about the negative impact of bullying on the overall health and well-being of our youth, with particular emphasis on cultivating respect and equality for the LGBT community and LGBT families. By the end of this year, it is projected that CARE WITH PRIDE™ will have raised more than $500k for its LGBT charitable partners since the program's inception in 2012. Visit for more information.

PFLAG - Founded in 1972 with the simple act of a mother publicly supporting her gay son, PFLAG is the nation's largest family and ally organization. Made up of parents, families, friends, and allies united with people who are lesbian, gay, bisexual, and transgender (LGBT), PFLAG is committed to advancing equality and full societal acceptance of LGBT people through its threefold mission of support, education and advocacy. PFLAG has over 350 chapters and 200,000 members and supporters crossing multiple generations of American families in major urban centers, small cities and rural areas in all 50 states.

The Trevor Project - Founded in 1998, The Trevor Project is the leading national organization providing crises intervention and suicide prevention services to lesbian, gay, bisexual, transgender and questioning (LGBTQ) individuals between ages 13-24.

Every day, The Trevor Project saves young lives through its accredited, free and confidential phone, instant message and text messaging crisis intervention services. A leader and innovator in suicide prevention, The Trevor Project offers the largest safe social networking community for LGBTQ youth, best practice suicide prevention educational trainings, resources for youth and adults, and advocacy initiatives.

Johnson & Johnson - Caring for the world, one person at a time inspires and unites the people of Johnson & Johnson. We embrace research and science - bringing innovative ideas, products and services to advance the health and well-being of people. Our approximately 127,600 employees at more than 275 Johnson & Johnson operating companies work with partners in health care to touch the lives of over a billion people every day, throughout the world.

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