Recruiting Male Allies Boosts Women at Work

Author: University of Texas at Austin
Author Contact: mccombs.utexas.edu
Published: 13th Sep 2022 - Updated: 5th Jan 2023
Peer-Reviewed Publication: Yes
DOI: https://journals.aom.org/doi/abs/10.5465/amj.2021.0174
Additional References: Gender Equality Publications

Summary: When women and men raise their voices together in the workplace, managers are more likely to support gender equity issues, such as equal pay for equal work.

Definition

Gender Equity

Gender Equity is the process of allocating resources, programs, and decision-making fairly to all genders without any discrimination based on gender and addressing any imbalances in the benefits available to people of different genders. Equity leads to equality. To ensure fairness, strategies and measures must often be available to compensate for women's historical and social disadvantages that prevent women and men from otherwise operating on a level playing field.

Main Document

Signaling Legitimacy: Why Mixed-Gender Coalitions Outperform Single-Gender Coalitions in Advocating for Gender Equity

When women and men raise their voices together in the workplace, managers are more likely to support gender equity issues, such as equal pay for equal work. That's the finding of a new paper from a researcher at The University of Texas at Austin.

In a recent study, Insiya Hussain, an assistant professor of management at UT Austin's McCombs School of Business, surveyed 3,234 participants during three separate studies.

With colleagues Subra Tangirala of the University of Maryland and Elad Sherf of the University of North Carolina at Chapel Hill, she asked each group a different set of questions about a range of gender equity proposals, from training women in how to negotiate for higher pay to ensuring that women formed at least 50% of the candidates for leadership positions.

In each of the three studies, participants - including those in managerial roles - reacted more favorably overall to mixed-gender coalitions than to women-only or men-only advocates. This is because:

• Mixed-gender coalitions (owing to the participation of men) were able to signal that gender equity is an important issue for the organization.
• Additionally, mixed-gender coalitions (owing to the participation of women) were able to signal that they had the right to speak up about gender equity issues.

"This research addresses how best to form an advocacy group to raise these issues, if you want to get results," Hussain said.

The research is online in the Academy of Management Journal.

Managers see women as legitimate messengers, Hussain said, because they have personal interests in an issue. But adding men makes the message itself appear more legitimate by indicating that it matters to a wider range of stakeholders.

"When only women advocate for gender equity, it can come across as a niche concern," she said. "When men speak up about it, they can be seen as lacking the right to protest an issue that doesn't personally concern them. It's really when you bring women and men together as advocates that you circumvent both concerns."

The researchers noted that the effect was limited to women's issues. When managers were asked to take actions on nongender equity issues, such as training to improve customer service skills, mixed-gender coalitions showed no advantage.

But the lesson might apply beyond women's issues. Other kinds of socially charged workplace concerns, such as racial justice, could potentially benefit from demographically diverse coalitions. For instance, if a group is trying to advance racial equity in the workplace, a coalition of white and Black employees might be better able to signal both coalition legitimacy and issue legitimacy.

Although women have yet to reach equality in many workplaces, the researchers were encouraged at how seriously the participants took women's proposals. On the scale from 0 to 7, their levels of support ranged from 4.47 to 5.43.

"If we had run this study 10 or 20 years ago, we might have uncovered much poorer attitudes toward gender equity in general," Hussain said. "And as the workplace is always evolving, these findings may change 10 or 20 years from now, with more social progress. At least today, though, it helps to recruit men as allies. Gender equity advocacy is most effective when women and men work together."

For more details about this research, read the McCombs Big Ideas feature story (medium.com/texas-mccombs/genders-should-unite-for-workplace-equity-c9e2a14f3ec4).

References and Source(s):

Recruiting Male Allies Boosts Women at Work | University of Texas at Austin (mccombs.utexas.edu). SexualDiversity.org makes no warranties or representations in connection therewith. Content may have been edited for style, clarity or length.

Post to Twitter Add to Facebook

Latest Gender Equality Publications
The above information is from our reference library of resources relating to Gender Equality that includes:
	Gender Equality Progress Is Stalling Gender equality recovers to pre-pandemic levels but pace of progress has slowed with Iceland remaining the most gender-equal country, followed by Norway, Finland, New Zealand and Sweden. Publish Date: 27th Jul 2023
	Gender Inequality Among Scientific Editors Women are consistently underrepresented among editors, and female editors are less likely to publish their research in the journals they edit. Publish Date: 16th Jan 2023
	Men Deterred from HEED Careers Due to Male Gender Bias Bias against men in health care, early education, and domestic (HEED) fields have been documented, and the current study sought to gauge the impact of that bias. Publish Date: 24th Dec 2022
	Ending Gender Bias in Internet Algorithms Many internet algorithms are based on stereotypes, leading them to associate the sciences with masculinity and the arts with femininity. Publish Date: 24th Nov 2022 - Updated: 5th Jan 2023