Screen Readers Skip to Content

Expanded AIDS Awareness Initiative: Subaru of America

Author: Subaru of America, Inc.
Published: 25th Nov 2014 - Updated: 25th Oct 2022
Peer-Reviewed Publication: N/A
Additional References: LGBTQ+ News Publications

Summary: Mondo Guerra will reveal one-of-a-kind wrapped 2015 Legacy as part of its Love Responsibly campaign to commemorate Subaru in the fight against HIV/AIDS.


Main Document

Subaru of America, Inc., in collaboration with HIV-positive designer Mondo Guerra will reveal a one-of-a-kind wrapped 2015 Legacy as part of its Love Responsiblytm campaign to commemorate the auto manufacturer's 20th year of support in the fight against HIV/AIDS. The vehicle will be debuted at a private reception at The Annex, a pop-up space in the Wynwood Miami Design District on December 1, World AIDS Day and the start of Art Basel Miami.

Love Responsibly is a social action campaign that encourages people from all walks of life to participate in Dining Out For LifeĀ® hosted by SubaruĀ®, an annual fundraiser that benefits AIDS Service Organizations in 60 cities throughout North America.

Since Subaru teamed-up with Dining Out For Life, over $30 million has been raised in the crucial fight against HIV/AIDS. "The purpose of the Love Responsibly initiative is two-fold: To expand our association with Dining Out For Life into a year-round initiative that encourages people, including Subaru retailers, to volunteer their time or other resources locally, and to encourage discussion within all communities about what more can be done to help in the fight against AIDS," reported Tim Tagye, Promotions and Sponsorship Manager, Subaru of America. "To launch this program with a one-of-a-kind Legacy on World AIDS Day, while highlighting the talents and advocacy work of Mondo Guerra is a demonstration of social responsibility that we at Subaru are proud of."

Guerra's innovative style and bold designs have captured the fashion world's imagination, while his work in HIV/AIDS advocacy has helped cultivate an important conversation about the epidemic. Mondo revealed his HIV-positive status on Project Runway season eight, after he created the challenge-winning print "Positivity" that was inspired by his own experience. "I'm extremely honored to contribute to the Love Responsibly campaign because it's centered on corporate, social and individual responsibility," said Guerra. "I'm inspired by the story-telling, it's empowering and heartfelt, and to tell that story through a creative process of expressionist art that becomes the exterior of an automobile - well that's like creating the ultimate street art."

What you can do:

Dining Out For Life began in Philadelphia in 1991 and has since grown into an international event held in 60+ cities across North America - raising an average $4.25 million annually. The idea behind the single-day event is simple and effective: Dine Out, Fight AIDS.

Participating restaurants donate a percentage of the day's food sales, which goes to local organizations to fund care, prevention, education, testing, counseling and other essential HIV/AIDS services. For more information, visit www.diningoutforlife.com.

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered at a zero-landfill office in Cherry Hill, N.J., the company markets and distributes Subaru vehicles, parts, and accessories through a network of more than 600 retailers across the United States. All Subaru products are manufactured in zero-landfill production plants, and Subaru of Indiana Automotive, Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation.

References and Source(s):

Expanded AIDS Awareness Initiative: Subaru of America | Subaru of America, Inc.. SexualDiversity.org makes no warranties or representations in connection therewith. Content may have been edited for style, clarity or length.

Post to Twitter Add to Facebook

Latest LGBTQ+ News Publications

The above information is from our reference library of resources relating to LGBTQ+ News that includes:

This image depicts the cover of Cell's focus issue on sex and gender. thumbnail image
Cell issue on sex and gender in science includes a collection of articles on topics related to strategies for promoting gender equality in academia, enhancing rigor in the study of sex-related variables, and supporting transgender researchers.
Publish Date: 14th Mar 2024
Today's Problematic Use of Pornography thumbnail image.
International study reveals how problematic use of pornography is affecting people in different parts of the world, across various genders and sexual orientations.
Publish Date: 5th Mar 2024
Gender-Affirming Care Bans Carry Significant Penalties for Physicians thumbnail image.
State laws and policies banning gender-affirming care for minors include a range of penalties for physicians that continue to provide care.
Publish Date: 6th Jun 2023
Uganda's New Anti-Homosexuality Bill an Outrage thumbnail image.
Uganda parliament has passed the revised Anti-Homosexuality Act (AHA), which criminalizes homosexual conduct, with minimal amendments.
Publish Date: 7th May 2023


1How Many Genders Are There?
Alphabetical list of gender identities.

2Transgender Reporting Guide
How to write about transgender people.

3Glossary of Sexuality Terms
Definitions of sexual terms & acronyms.

4Glossary of Sexual Identities
Definitions of gender related terms.

5Am I Gay? Questions to Ask
Think you may be gay or bisexual?

• Submissions: Send us your coming events and LGBTQ related news stories.


• Report Errors: Please report outdated or inaccurate information to us.



• (APA): Subaru of America, Inc.. (2014, November 25). Expanded AIDS Awareness Initiative: Subaru of America. SexualDiversity.org. Retrieved April 12, 2024 from www.sexualdiversity.org/news/226.php


• Permalink: <a href="https://www.sexualdiversity.org/news/226.php">Expanded AIDS Awareness Initiative: Subaru of America</a>